Will they need to identify themselves ?

Or to click on a link ?

In order to create a successful website, it will be important to determine what types of visitors will visit. Once done, you will be able to determine how you want to orient them on your website.

The purpose of your website will not necessarily to attract everyone. It will therefore be necessary for the important information to be directly addressed to your target visitors. Think to no overload your site.

Too much information could make navigation too difficult and not intuitive enough.

The key is to focus on features and relevant information for which your visitors feel a noticeable added value.

Am I in the right place ?

How can I find out more about the company ?

Is my budget sufficient ?

How can I know the quality of the products / services ?

Where can I find out more about the company ?

How can I contact the company ?

These will be the first questions of your visitors.

It is these questions that will be important to answer quickly.

If your visitors feel lost on your website, they will not hesitate to visit another one immediately. The goal is to keep your visitors on your website.

For this you need to capture their attention, and give them access to more relevant information quickly.

Do not give your visitors time to ask themselves these questions, be one step ahead of them.

If you are well known for a particular product, make it easily accessible on your website.

To make your website optimal, it is important to keep short, clear and precise messages.

Should they call you ?

Do you send an email ?

Register for something ?

Buy products on your online store ?

A good website will guide visitors in the place we want to lead them.

If you offer a service, let them know how and why they would gain something.

If you sell a product, convince your visitors to buy it and make it easy and fast.

The goal is once again to be clear and precise with your visitors.

The purpose is not to give them time to think. We must therefore be able to anticipate their questioning and provide them with answers accordingly.